Creating some promising Intellectual Property is one thing, knowing how to develop it and maximise its potential by licensing and creating partnerships is something else.

CIIP will provide a critical assessment of the merits of the creative work and develop the design, packaging and content to ensure the work has the best chance of succeeding. There are no guarantees that it will, but it can!

The Harry Potter books and the musical Mamma Mia both had very little core funding at idea stage but both became massive worldwide earners.